Betty Lane offers ladies fashion inspired by the easy going, simple, coastal lifestyle.

We love classic cotton pieces, dreamy linens and feminine florals, but most importantly – we aim to provide fabulous quality clothes that won't sit at the back of your wardrobe.

Betty Lane - everyday fashion, that is easy to wear and always cute!

The idea for Betty Lane was born in a tiny coastal town in Victoria by mum of two Tamara. Between 2001-2011 Tamara was working and managing a local surf shop and started to notice how quickly customers were turning to online shopping and the idea was planted. In 2010 she spent her weekends selling a small range of ladies clothing and homewares to summer tourists at local markets. At the end of 2013 her 'little market' was now an online Facebook shopping group and her ideas were growing rapidly. 

Finally in 2016 (half a uni degree, a lifetime of working in retail and two beautiful babies later) Tamara decided it was time she used her 15 years of experience in the fashion industry; she scooped up all of her courage, passion and savings and introduced Betty Lane to a larger audience.

“Growing up in the country and living in a secluded (but beautiful) coastal part of Australia, I have grown to rely on online shopping for almost all my purchases. Betty Lane is my creative outlet, my way of sharing all my favourite styles with other ladies who are looking for an easy and convenient way to shop.”

“Customer service is highly important to me and I genuinely want my customers to feel good about themselves and their shopping experience. I really enjoy helping ladies find an outfit that works best for their lifestyle and makes them feel confident. I love getting dressed up every now and again, but I am my most confident in a great fitting pair of jeans and a no-fuss bun. I aim to offer styles you will want to live in and give a long happy life to!”

Welcome to Betty Lane!

Tam xx