Betty Lane offers ladies fashion inspired by the coastal lifestyle. We bring floaty florals and beautiful boho pieces to fresh-faced and free-spirited girls; and essential wardrobe items to the busy young mums who want effortless fashion, that is stylish – but most importantly – comfortable to wear. 

Betty Lane - everyday fashion for the ‘every girl’

The idea for Betty Lane was born in a tiny coastal town in Victoria by mum of two Tamara. In 2010 Tamara spent weekends selling a small range of ladies clothing and homewares to friends and summer tourists at local markets. At the end of 2016 (half a uni degree, a lifetime of working in retail and two beautiful babies later) Tamara decided it was time she used her 15 years of experience in the fashion industry; she scooped up all her courage and passion and introduced Betty Lane to a larger audience.

“Living in a secluded (but incredibly beautiful) coastal part of Australia, I have grown to rely on online shopping for almost all my purchases. Betty Lane is my creative outlet, my way of sharing all my favourite styles with other ladies who are looking for an easy and convenient way to shop.”

“Customer service is highly important to me and I genuinely want my customers to feel good about themselves and their shopping experience. I really enjoy helping ladies find an outfit that works best for their lifestyle and makes them feel confident. I love getting dressed up every now and again, but I am my most confident in a great pair of jeans, a slouchy top and a messy bun! I aim to offer styles you will want to live in and give a long happy life to!”

Welcome to the Betty tribe

Tam xx